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Square Enix, the gaming giant behind popular franchises like FINAL FANTASY and DRAGON QUEST, is venturing into the world of non-fungible tokens (NFTs) with its new global digital art project called SYMBIOGENESIS. The project allows fans to mint exclusive digital collectibles for free through a campaign that involves joining the official SYMBIOGENESIS Discord server and participating in various activities. The campaign introduces a point-based system to determine who can mint one of the 500 intricately designed characters, which will not be publicly available for minting. Square Enix aims to deepen fan engagement by offering performance-based activities and treasure hunts on Discord, where players can earn points and digital relics convertible into campaign points. The minting process consists of three phases, with the final phase open to all campaign entrants. SYMBIOGENESIS is set to debut in December 2023, supporting the Ethereum and Polygon chains and accessible through Google Chrome and MetaMask wallets. Square Enix’s foray into blockchain and NFTs is part of its strategy to expand its entertainment content and presence in the digital collectibles market. The company’s president, Yosuke Matsuda, has expressed a commitment to blockchain entertainment and plans to establish an overseas subsidiary focused on token issuance and management. Square Enix is also exploring the launch of a Corporate Venture Capital division, NFT-exclusive products, a dedicated NFT brand, and new IPs rooted in blockchain technology. The company’s aggressive investment in blockchain entertainment is supported by rising net sales from mobile and PC games, indicating a strong interest in digital entertainment avenues.