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Vienna-based Raiffeisen Bank International is set to launch crypto trading services for retail customers by the end of January 2024. The bank has partnered with Bitpanda, a crypto exchange, to offer this new service. Customers in Vienna will be able to access Bitpanda’s platform through the Raiffeisen app on their mobile devices. This move reflects the bank’s aim to meet the increasing demand for crypto services, particularly in regions where regulatory frameworks are becoming clearer. The collaboration with Bitpanda ensures a regulated and secure environment for individuals entering the cryptocurrency market. The service is targeted towards digitally savvy customers interested in smaller investments. With assets totaling $215 billion and serving 17.8 billion customers across the European Union and Eastern Europe, Raiffeisen Bank International’s foray into crypto trading may boost adoption in the region.