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Itau Unibanco, Brazil’s largest bank, has entered the cryptocurrency exchange market by launching a trading service for its investment platform clients. The service allows users to trade Bitcoin and Ether, with plans to expand to other cryptocurrencies in the future. Itau differentiates itself by acting as both a trading platform and a custodian, ensuring enhanced security for users’ digital assets. This move comes at a critical time, as two local players recently exited the crypto market due to regulatory uncertainties. In addition to cryptocurrency trading, Itau has been actively investing in the digital asset space, operating a tokenization unit and participating in initiatives such as the development of a Brazilian Real-pegged stablecoin. Itau Unibanco, along with other banks, is also preparing for the launch of Brazil’s digital currency, signaling a comprehensive digital transformation in the country’s financial sector. This venture by Itau Unibanco marks a significant milestone in Brazil’s banking sector, highlighting the growing acceptance and integration of digital currencies in mainstream financial services.