TRUE LABS to Launch $TRUE Token on Tier-1 Exchanges in Q4 2025

Founded in 2019, TRUE LABS has established itself as a formidable force in the gaming industry, delivering provably fair games backed by transparent mechanics for nearly a decade. The studio’s impressive track record includes over 60 games integrated with 1,700+ partner platforms worldwide, serving 4.5 million active players. This substantial foundation provides the company with €7 million+ in monthly gross revenue, creating a robust financial backbone rarely seen in the Web3 gaming space.

The company’s evolution into Web3 comes through TRUE WORLD, a loyalty and progression layer that connects every TRUE LABS game across its extensive partner network. This innovative approach ensures that player activity doesn’t disappear when individual games end but instead accumulates as levels, achievements, and collectibles become part of a growing account. As TRUE LABS CEO Dan Andrianov stated, the vision is to ‘Play Like a Legend. Live Like a Legend. Be TRUE,’ reflecting the company’s commitment to creating lasting value for players through verifiable digital ownership.

The $TRUE token represents a significant departure from traditional play-to-earn models that often collapsed under unsustainable economics and post-airdrop fatigue. Instead, $TRUE launches with existing demand from millions of paying players, serving as the functional currency within the TRUE ecosystem. The token powers upgrades and crafting within games, tournaments and events across TRUE partners, and unified rewards and loyalty programs inside TRUE WORLD.

What sets $TRUE apart is its deflationary design, featuring two key mechanisms: token burns that permanently remove portions of $TRUE whenever players craft or upgrade digital assets, and buybacks where TRUE LABS allocates a share of its real-world revenue to periodic open-market repurchases of $TRUE followed by additional burns. This innovative approach directly ties token scarcity to genuine business performance, creating a sustainable economic model rarely seen in crypto gaming projects driven primarily by speculation.

TRUE LABS enters the Web3 space with fully operational infrastructure, including the TRUE Wallet integrated across Telegram, mobile, and in-game interfaces. This technology has already proven its viability with more than 500,000 crypto wallets created by users, demonstrating that the platform is not experimental but fully adopted. The wallet’s design eliminates the complexity often associated with Web3, allowing players to store and use digital assets without ever touching MetaMask or seed phrases.

The multi-chain wallet supports Ethereum, BSC, Polygon, and Solana (with TON integration planned), while incorporating KYC and GDPR compliance for real-world reward redemption. This comprehensive approach links TRUE LABS’ existing gaming products with the upcoming $TRUE economy, ensuring that when the token lists in Q4 2025, an active base of verified users is already in place and familiar with the ecosystem’s functionality.

The upcoming $TRUE token listing represents a watershed moment for both the gaming and crypto industries. For the gaming world, it demonstrates a viable path toward interoperability and real digital ownership, while for the crypto community, it provides concrete proof that Web3 can integrate successfully with profitable, mainstream entertainment businesses. TRUE LABS’ licensed status and long-standing partner relationships provide credibility that new market entrants simply cannot match.

The company’s shift to Web3 brings unprecedented transparency to gaming transactions, with every upgrade, reward, and transaction becoming verifiable on-chain. This reinforces TRUE LABS’ longstanding commitment to provable fairness while creating new economic opportunities for players. The combination of real revenue, regulatory standing, and millions of engaged players positions $TRUE as one of the most anticipated token launches in recent memory, potentially setting a new standard for how established gaming companies can successfully transition into the blockchain space.