MultiBank & Khabib Launch $Billion Tokenized Sports Venture

The exclusive worldwide joint venture between MultiBank Group, recognized as the world’s largest financial derivatives institution, and Khabib Nurmagomedov, the undefeated UFC champion with a perfect 29-0 record, represents a strategic fusion of financial expertise and global sports influence. The newly formed entity, MultiBank Khabib LLC, will operate from MultiBank Group’s headquarters in Dubai, creating what both parties describe as a “first-of-its-kind regulated ecosystem” that connects global finance, sports, and technology. This partnership fulfills the vision of MultiBank Group Founder and Chairman Naser Taher for an exclusive global joint venture that grants MultiBank exclusive rights to develop and promote projects under the Khabib Nurmagomedov brand name.

The collaboration brings together two distinct powerhouses: MultiBank Group, with its established reputation in regulated financial excellence, and Khabib Nurmagomedov, whose influence extends far beyond the octagon into global sports culture. As Naser Taher stated, “From the UAE, we are shaping a new blueprint for the business of sport through the regulated tokenization of real-world sports assets (RWA). Together with Khabib Nurmagomedov, and powered by our ecosystem token, $MBG, we are uniting finance and athletics into a single transparent, technology-driven ecosystem.” This initiative aligns with the UAE’s broader vision of becoming a global hub for digital asset innovation and world-class sports.

The joint venture includes ambitious plans to develop 30 state-of-the-art Khabib gyms worldwide, alongside expanding the Gameplan and Eagle FC sports brands through MultiBank’s exclusive development and promotion rights. This physical infrastructure will form the foundation of what the partners describe as a “worldwide network of high-end sports ventures and real-world digital assets.” The venture represents a significant expansion beyond traditional sports management, creating tangible assets that will be integrated into the digital ecosystem.

Khabib Nurmagomedov emphasized the shared values underlying the partnership, stating, “This partnership with MultiBank Group is built on shared values of strength, respect, and discipline. Together with MultiBank Group, we are building real global opportunities that go beyond sport, empowering athletes and fans through a regulated and innovative digital ecosystem.” The inclusion of established sports brands like Eagle FC and Gameplan suggests a comprehensive approach to sports development, from training facilities to competitive platforms and fan engagement.

Central to the venture’s technological infrastructure is MultiBank Group’s $MBG Token, which will serve as the driving force behind the expanding portfolio of real-world-asset (RWA) technologies and initiatives. The entire venture is backed by MultiBank Group’s regulated digital ecosystem, leveraging the company’s extensive regulatory compliance framework that includes 18 regulatory licenses across 5 continents. This regulatory foundation provides the trust and transparency necessary for large-scale tokenization of sports assets.

The tokenization of real-world sports assets represents a significant innovation in how sports ventures are funded, managed, and valued. By creating a transparent, technology-driven ecosystem built on blockchain technology, the partnership aims to democratize access to sports investments while maintaining the regulatory rigor that MultiBank Group has established over nearly two decades of operation. The $MBG Token will facilitate this transformation, serving as both a utility and value transfer mechanism within the ecosystem.

MultiBank Group brings substantial financial infrastructure to the partnership, having established itself since 2005 as one of the world’s largest financial derivatives institutions. With over 2 million clients across 100 countries and daily trading volumes exceeding US $35 billion, the Group operates through more than 25 offices worldwide. This global footprint provides the scale and credibility necessary for a multi-billion-dollar venture of this magnitude.

The Group’s commitment to regulatory strength and transparency positions it uniquely to navigate the complex intersection of traditional finance, digital assets, and sports ventures. As Naser Taher emphasized, the ecosystem is “built on trust, innovation, and the strength of the MultiBank framework.” This established regulatory compliance framework distinguishes the venture from many cryptocurrency and sports initiatives that have struggled with regulatory uncertainty, providing a solid foundation for long-term growth and institutional participation.