House of Doge Goes Public on Nasdaq via Reverse Merger

The path to public markets for House of Doge came through a reverse takeover by Brag House Holdings, a college-focused online gaming business trading under the ticker TBH. This strategic maneuver allowed the Dogecoin-focused entity to bypass traditional IPO processes and gain immediate access to Nasdaq’s trading platform. The market had already begun anticipating this development, with TBH shares surging over 43% in the two weeks preceding the official announcement, reflecting investor enthusiasm for the merger’s potential.

Marco Margiotta, CEO of House of Doge, emphasized the transformative nature of this public listing in a video interview with Decrypt. “Being a publicly traded company allows us to scale with all the capital we would need to make sure that the utility behind Dogecoin comes full circle,” Margiotta stated. He further explained that increased access to capital would be “very instrumental” to House of Doge’s plans to scale global payment rails for Dogecoin on “a quicker timeline,” highlighting how public market resources could accelerate their roadmap.

The company’s investor roster reads like a who’s who of influential figures spanning politics, sports, and business. Alex Spiro, Elon Musk’s personal attorney, provides legal and strategic backing, while former Texas Governor Rick Perry brings political credibility. The Steinbrenner family, owners of the New York Yankees, adds sports industry expertise, complemented by investments from several current and former NHL players including Tyler Seguin, Jason Arnott, and Ales Hemsky. This diverse backing underscores the broad appeal of House of Doge’s mission.

Andy DeFrancesco, the company’s founder, told Decrypt that going public would enable House of Doge to “aggressively pursue its sports-related ambitions in a manner that would not have been possible as a privately held company.” The connection to sports is intentional, with Margiotta noting that the fervent Dogecoin community represents the token’s greatest asset. The company plans to tokenize elements of mainstream culture, beginning with sports, as a means to connect Dogecoin enthusiasts with other diehard fandoms.

Margiotta elaborated on this strategy, stating, “It all starts with the sports side of tokenization, but there’s also very attractive alternative asset classes we’ll be bringing to market.” This approach represents a sophisticated evolution from Dogecoin’s origins as a meme coin to a token with tangible utility and cultural integration.

Since its founding earlier this year, House of Doge has been building an impressive portfolio of initiatives designed to bridge Dogecoin with traditional finance. The company serves as a key partner behind CleanCore, a $170 million Dogecoin treasury currently trading on the New York Stock Exchange, providing institutional-grade exposure to the cryptocurrency. This represents one of the largest dedicated cryptocurrency treasury vehicles available to traditional investors.

Simultaneously, House of Doge has filed for a spot Dogecoin ETF alongside 21Shares, with market expectations high for approval later this year. The company is also collaborating with both 21Shares and Robinhood to develop additional Dogecoin yield products and alternative investment vehicles for everyday traders. These parallel initiatives demonstrate a comprehensive strategy to make Dogecoin accessible through multiple traditional financial channels.

Margiotta believes these efforts will benefit the entire Dogecoin ecosystem. “Every Dogecoin holder should reap the benefits,” he asserted. “Dogecoin itself should have massive appreciation, we think, over the next few months, quarters, and years. All the utility forthcoming should put a lot of pressure on the coin in an upward trend.” This vision positions House of Doge’s success as intrinsically linked to the broader appreciation and utility of Dogecoin itself.