The heads of Australia’s largest crypto exchanges are optimistic about the market’s future, expecting a major rally to accelerate early next year. They believe that the current uptick in buying activity is a sign of things to come and are preparing their businesses for a potential bull market. While market gains have not been linear, the overall growth in asset prices and tech applications in the crypto industry are reasons for confidence. The influx of new users and increased trading volumes further support the assessment that the market is in the early stages of a bull market. However, there is still uncertainty about the exact phase of the market, as it is not simply a binary choice between a bull or bear market. Despite this, there are plenty of reasons to be optimistic, including upcoming events like the Bitcoin halving and Ethereum’s Dencun upgrade, which are attracting attention from institutional and retail investors. The expanding institutional appetite for crypto assets is often overlooked, with many institutional clients showing renewed interest in this emerging asset class. While it is unclear whether a bull market has arrived, there has been an increase in new registrations and trading activity on Binance Australia. The focus now is on educating users and ensuring responsible investing to avoid FOMO buying. The key to retaining users during a potential market surge is to onboard them in a sustainable and responsible way, so that they understand the benefits of crypto and incorporate it into their financial management.