BTCC Hits 10M Users, Unveils $200B Global Prosperity Fund

Founded in 2011, BTCC has navigated multiple market cycles, and this experience continues to shape its long-term approach to building meaningful blockchain solutions. While many exchanges expanded rapidly during the peak of Web3 adoption, BTCC maintained a measured approach. “We saw the opportunities,” Alex Hung said at TOKEN2049 Singapore. “But we also saw a lot of noise. We wanted to step back and ask: what actually matters here?”

That meant watching from the sidelines as NFTs, DeFi, and DEX platforms exploded. For Hung, it wasn’t about missing out but about perspective. “Quick wins get headlines. But if you want to survive multiple market cycles, you need to build something that actually holds up when the hype dies down.” This philosophy stands in stark contrast to the rapid iteration and hype-driven cycles that often characterize the cryptocurrency sector.

BTCC’s approach sets it apart from exchanges focused on rapid token listings or ecosystem expansion. “We don’t think exchanges should just be places to trade,” Hung explained. “They should be gateways: helping people understand what Web3 can actually do beyond speculation.” This measured growth strategy has culminated in the platform reaching 10 million registered users across 100+ countries, serving as validation of their long-term focused business model.

When asked about BTCC’s broader vision, Hung revealed an ambitious commitment that extends far beyond traditional exchange operations. “About 44% of the global population still lives on less than $6.50 a day, in regions that missed the industrialization and internet waves,” he said. “Web3’s borderless nature can change that.” This observation led to the announcement of the “Global Prosperity Fund”—a 20-year initiative targeting up to $200 billion in investment for digital finance and infrastructure in underserved markets.

“This isn’t a product launch. It’s a statement of responsibility,” Hung emphasized. “If Web3 just becomes another asset game, we’ve missed the point.” The fund represents one of the largest private sector commitments to digital infrastructure development in emerging markets, focusing on creating sustainable Web3 solutions that address real-world financial inclusion challenges.

Hung also extended an invitation to industry peers, stating: “We hope others who share this vision will come together. We have a bigger mission than just trading.” This collaborative approach acknowledges the progress being made across the industry by competitors like Binance and OKX while emphasizing the need for collective action to bridge the gap between Web3’s potential and its practical application for everyday people.

BTCC’s philosophy extends to how the exchange thinks about integrating blockchain technology with existing systems. “We’re not trying to blow up the old world,” Hung said. “We’re trying to make it better: faster, more transparent, more accessible. Web3 works best when it solves real problems, not when it’s just replacing things for the sake of it.” This pragmatic approach focuses on meaningful integration rather than disruptive replacement.

With 10 million users now on the platform, Hung’s vision for BTCC remains focused on longevity over rapid growth. “You can compete on fees and liquidity and speed, and those things matter,” Hung acknowledged. “But we want people to look at BTCC and see a platform they can trust for the long haul. Not just for trading, but for actually participating in what comes next.”

The exchange’s partnership with 2023 Defensive Player of the Year and 2x NBA All-Star Jaren Jackson Jr. as global brand ambassador further underscores BTCC’s commitment to building trust and accessibility in the cryptocurrency space. As the industry continues to evolve, BTCC’s emphasis on sustainability, deliberate integration, and social responsibility positions it as a distinctive player in the global cryptocurrency exchange landscape, one that prioritizes lasting impact over short-term gains.