Alt.town Launches $TOWN Token Utility & ValueFi Deposit Event

The September 29th announcement marks a fundamental shift in $TOWN’s role within the Alt.town ecosystem. Previously functioning primarily as a trading asset across major exchanges including Binance Alpha, Bitget, Gate.io, and MEXC, $TOWN now serves as a gateway to platform functionality through its conversion to KEY tokens. This conversion mechanism creates direct demand for $TOWN tied to platform usage rather than speculative trading alone.

KEY tokens represent the operational backbone of Alt.town’s creator economy, enabling users to trade DNA tokens—which tokenize creator intellectual property—and process content payments. This structural integration means that as platform activity grows, so does the fundamental utility demand for $TOWN, creating what CEO Eugene of bitBLUE describes as “a real utility foundation” for the token’s long-term value proposition.

Accompanying the utility launch is the ValueFi Deposit Event, designed to encourage stable holding behavior while maintaining platform liquidity. Users who convert $TOWN to KEY and maintain their holdings on the platform receive MILE point rewards as interest, with the total reward pool valued at approximately $10,000. The strategic design allows KEY tokens to remain fully tradable and usable for DNA transactions and content payments while earning rewards, preventing the liquidity lock-ups common in traditional staking mechanisms.

This approach reflects Alt.town’s broader ValueFi philosophy, which emphasizes real utility and user participation over short-term liquidity extraction. By rewarding users for maintaining platform engagement rather than simply holding tokens in wallets, the system creates alignment between token holders and ecosystem growth. The $10,000 reward pool serves as an initial incentive to bootstrap this behavior, with the long-term goal of creating sustainable ecosystem stability through utility-driven demand.

The utility expansion builds upon momentum from $TOWN’s August 26th listing on four major cryptocurrency exchanges: Binance Alpha, Bitget, Gate.io, and MEXC. These listings provided the initial trading infrastructure and market access necessary for the token’s transition into a utility asset. The timing suggests a deliberate strategy of establishing market presence before activating platform-specific use cases.

Alt.town’s development team brings significant entertainment industry expertise, led by a former CTO of SM Entertainment—one of South Korea’s largest entertainment companies—alongside content and blockchain specialists. This background informs the platform’s DNA tokenization system, which transforms creator IP into tradable tokens while tracking fan engagement and creator activity on-chain in real time. The combination of entertainment industry knowledge and blockchain technology positions Alt.town to bridge the gap between traditional creator economies and Web3 infrastructure.

At its core, Alt.town pursues what it terms a “ValueFi” ecosystem—a model centered on real utility and mutual growth between creators and fans. Unlike many Web3 projects that prioritize short-term liquidity events, Alt.town’s approach focuses on building sustainable value through use-case driven functionality. The DNA tokenization system serves as the technical manifestation of this philosophy, creating direct economic relationships between creator success and fan participation.

Parent company bitBLUE, which describes itself as a “Web3 Culture Company,” operates with the vision of building digital ecosystems based on content IPs and NFTs. Through Alt.town, the company tokenizes virtual creator activities into DNA tokens while on-chaining fandom participation to realize value growth within the ValueFi platform framework. The platform operates both its own intellectual properties and collaborates with global partners to expand the Web3 cultural ecosystem worldwide, suggesting a scalable model for creator tokenization beyond its initial implementation.