Alt.town Enables $TOWN Token Utility with ValueFi Event

In a significant update announced from Panama City, Alt.town has enabled the direct swapping of its $TOWN token into KEY, the platform’s core point system. This integration means $TOWN is no longer merely a tradable asset on exchanges but now serves as the gateway to essential platform functions. KEY tokens are used for trading DNA tokens—which represent tokenized creator IP—and for processing content payments, directly tying $TOWN’s value to real user demand and activity within the Alt.town ecosystem.

The timing of this utility expansion is strategic, coming just over a month after $TOWN was listed on prominent exchanges including Binance Alpha, Bitget, Gate.io, and MEXC on August 26th. These listings, which accelerated Alt.town’s global reach, set the stage for the token’s evolution from a liquidity-focused asset to one with embedded, structural utility. According to Eugene, CEO of bitBLUE—the startup behind Alt.town—this update represents a ‘key turning point in building a real utility foundation for $TOWN,’ underscoring the project’s commitment to long-term value over short-term speculation.

To celebrate the utility launch, Alt.town has introduced the ValueFi Deposit Event, which rewards users who swap $TOWN into KEY and maintain their KEY holdings on the platform. Participants earn MILE points as interest from a total reward pool of approximately $10,000, designed to encourage stable holding behavior that supports ecosystem growth. Crucially, KEY tokens remain fully tradable and usable for DNA transactions and content payments while held, meaning users do not sacrifice functionality to earn rewards.

This initiative reflects Alt.town’s broader ValueFi model, which prioritizes real utility and user participation over fleeting liquidity events. By aligning tokenholder incentives with platform engagement—through KEY usage and MILE rewards—Alt.town aims to foster a more resilient and participatory economy. The $10,000 reward pool acts as both an onboarding mechanism and a stability tool, reducing token volatility by promoting holding and active use within the creator ecosystem.

At the heart of Alt.town’s ecosystem is its DNA tokenization system, which transforms creator intellectual property into tradable tokens and records fan engagement and creator activity in real time on-chain. Developed by a team that includes a former CTO of SM Entertainment, along with content and blockchain experts, the platform is engineered to enable mutual growth for creators and fans. The DNA tokens not only monetize creator IP but also dynamically reflect community involvement, creating a transparent and interactive value loop.

BitBLUE, the company operating Alt.town, describes its vision as becoming a ‘Web3 Culture Company,’ building digital ecosystems around content IPs and NFTs. Alongside managing its own intellectual properties, bitBLUE collaborates with global partners to expand the Web3 cultural footprint. The enabling of $TOWN utility and the ValueFi Deposit Event are concrete steps toward this vision, creating a token economy where usage, rewards, and community growth are interlinked. As Eugene notes, the focus going forward will be on ‘expanding utility and global partnerships to create a sustainable Web3 ecosystem,’ signaling that this utility update is just the beginning of Alt.town’s planned evolution.