21Shares has introduced a Dogecoin ETP (DOGE) on the SIX Swiss Exchange, offering investors easy exposure to the memecoin through traditional financial channels. The product is fully backed by DOGE tokens and represents a milestone in Dogecoin’s institutional adoption. Developed in collaboration with the House of Doge, this ETP aims to bridge the gap between crypto and mainstream finance while honoring Dogecoin’s community-driven ethos. Dogecoin, initially created as a joke in 2013, has evolved into a widely used cryptocurrency with real-world utility in payments and a strong social community. 21Shares, managing over $7.3 billion in assets, is including a memecoin in its portfolio for the first time, signaling growing institutional acceptance of alternative cryptocurrencies.

21Shares has introduced a Dogecoin ETP (DOGE) on the SIX Swiss Exchange, partnering with the House of Doge, an arm of the Dogecoin Foundation. This move aims to boost institutional integration of Dogecoin, a memecoin that has evolved into a widely recognized cryptocurrency with real-world utility. The ETP is physically backed by DOGE tokens, enabling investors to gain exposure through banks and brokers. Dogecoin, initially created as a joke, now boasts fast transactions, low fees, and growing merchant acceptance, including major names like Microsoft and AMC Theatres. The Dogecoin community is known for its social initiatives, further enhancing its appeal. 21Shares, managing over $7.3 billion in assets, sees Dogecoin as both a cultural and financial movement, making crypto more accessible to mainstream audiences.