Ethereum NFT collection Doodles has demonstrated the continued power of strategic brand collaborations, selling out 500 limited-edition Froot Loops boxes at $50 each within hours of their Wednesday release. The partnership with Kellogg’s marks Doodles’ latest successful foray into mainstream consumer markets, following previous collaborations with McDonald’s and Adidas, and signals the brand’s refined focus on cultural relevance and accessibility under CEO Scott “Burnt Toast” Martin’s leadership.
about Doodles Sells Out $50 Froot Loops NFT Boxes in HoursAdidas
0 in Finance and 0 in Crypto last weekDogecoin Gaming Boom & FIFA Rivals Launch
The crypto gaming industry is witnessing significant activity, with PlaysOut announcing 15 Dogecoin-themed mini-games set to launch in 2025, featuring DOGE rewards and tradable Doginals. Meanwhile, Mythical Games’ FIFA Rivals has debuted on mobile, leveraging soccer’s global appeal and Adidas partnerships. Other notable updates include Verse World’s token surge, Eve Frontier’s public alpha, and Immutable’s upcoming IMX staking. These developments underscore the expanding utility of blockchain in gaming, from play-to-earn models to NFT integrations.
about Dogecoin Gaming Boom & FIFA Rivals LaunchFIFA Rivals: Mythical Games’ Mobile Soccer Blockchain Game
Mythical Games has launched FIFA Rivals, a mobile blockchain soccer game featuring Adidas-sponsored athletes like Lionel Messi. CEO John Linden believes the game could be 20 times larger than NFL Rivals due to soccer’s massive global appeal. The game, built on the Mythos chain, has already attracted partnerships with major brands and even governments. FIFA Rivals will introduce an AI sports agent, esports competitions, and new game modes, leveraging lessons from NFL Rivals’ success. The game’s potential reach is underscored by EA FC Mobile’s 500 million downloads, highlighting the vast market for soccer games.
about FIFA Rivals: Mythical Games' Mobile Soccer Blockchain GameCrypto Gaming Weekly: Bonk Arena & FIFA Rivals Launch
The crypto gaming scene is buzzing with new releases and updates. Bonk Arena, Solana’s first official meme coin game, introduces a ‘pay-to-spawn, win-to-earn’ model, with half its revenue funding token burns and charity. Meanwhile, FIFA Rivals, launching June 12, combines FIFA branding with blockchain-powered gameplay, featuring Adidas collaborations and NFT player cards. Other notable updates include Flappy Bird’s Web3 push, Sparkball’s Somnia network integration, and Dogami’s potential strategic sale. These developments highlight the rapid growth and diversification of blockchain gaming.
about Crypto Gaming Weekly: Bonk Arena & FIFA Rivals LaunchFIFA Rivals & Adidas Launch Blockchain Soccer Game
FIFA is launching FIFA Rivals, a blockchain-based soccer game developed with Mythical Games, featuring Adidas digital assets like jerseys and shoes. The game includes play-to-earn mechanics, real-time PvP, and an NFT marketplace. Additionally, FIFA has built its own Avalanche-based blockchain to support digital collectibles through FIFA Collect and 0xFútbol, a community project with the FUTBOL token. This move aims to deepen fan engagement and explore future possibilities like FIFA Coin.
about FIFA Rivals & Adidas Launch Blockchain Soccer GameAdidas Joins FIFA Rivals with Exclusive Digital Content
Adidas has entered into a multi-year licensing agreement with FIFA Rivals, a new mobile football game developed by Mythical Games. The partnership will feature exclusive digital items such as kits, jerseys, and boots inspired by adidas’ football heritage. Players can also access a dedicated adidas Training Facility and limited-edition match balls. The game, launching globally on June 12th, combines FIFA authenticity with arcade-style gameplay and allows players to trade digital collectibles on the Mythical Marketplace. This collaboration highlights the growing intersection of sports brands, gaming, and blockchain technology, offering players ownership of in-game assets through NFTs.
about Adidas Joins FIFA Rivals with Exclusive Digital ContentFIFA Rivals Mobile Game with Adidas NFTs Launches June 12
FIFA Rivals, a mobile soccer game by Mythical Games, is set to launch on June 12 for iOS and Android, featuring arcade-style gameplay and NFT-based player cards. The game has secured a multi-year licensing deal with Adidas, integrating branded kits, jerseys, and shoes into the digital experience. Players can trade NFT player cards on the Mythical Marketplace and compete in real-time matches. The collaboration also includes limited-edition digital items and a training facility. This follows Mythical’s NFL Rivals and FIFA’s recent announcement of its own Avalanche-based blockchain for digital collectibles.
about FIFA Rivals Mobile Game with Adidas NFTs Launches June 12Crypto Gaming Weekly: MapleStory N, Nyan Heroes, Pixelmon
This week in crypto gaming, MapleStory N made a splash with its launch on the Avalanche blockchain, triggering a 549% spike in active addresses and a massive NFT mint. The game’s token, Nexpace (NXPC), briefly hit a $600 million market cap. On the downside, Solana-based Nyan Heroes is shutting down after failing to secure funding, causing its token to plummet 40%. Pixelmon revealed plans to deploy future titles on Avalanche, citing its scalability and potential for a dedicated subnet. Other highlights include viral games like Noodle.gg, quirky experiments like DX Terminal, and updates from projects like Pixels and VRChat. The crypto gaming landscape remains dynamic, with both breakthroughs and challenges shaping the industry.
about Crypto Gaming Weekly: MapleStory N, Nyan Heroes, PixelmonCrypto Gaming Weekly: Square Enix, Adidas & Coinbase News
The crypto gaming industry continues to evolve with major developments this week. Square Enix is bridging its blockchain game Symbiogenesis to Sony’s Ethereum layer-2 network, Soneium, offering cross-game NFT rewards. Adidas collaborates with Sui-based game Xociety to release limited-edition NFT mystery boxes, featuring virtual apparel for player avatars. Meanwhile, Coinbase secures a multi-year deal as Riot Games’ exclusive crypto partner for League of Legends and Valorant esports, introducing Web3-enhanced fan experiences. Other highlights include Sweat’s AI agent reveal, MapleStory Universe NFTs on Avalanche, and significant investments in Web3 gaming infrastructure by Sony and Bandai Namco.
about Crypto Gaming Weekly: Square Enix, Adidas & Coinbase NewsDoodles Launches DOOD Token on Solana with Airdrop
Doodles, the popular NFT project, has taken a major step forward by launching its ecosystem token, DOOD, on Solana. The token launch includes an airdrop allocating 30% of the supply to Doodles NFT holders, with an additional 13% for other Web3 communities. Under new CEO Scott Martin (aka Burnt Toast), the project is pivoting from ‘extractive corpo’ initiatives to a more community-driven approach. DOOD is positioned as the centerpiece of Doodles’ brand strategy, with utility planned across gaming, storytelling, and other activations. The project also unveiled DreamNet, an AI-powered decentralized storytelling platform where creators can earn DOOD rewards. Despite launching on Solana for its speed and accessibility, Doodles remains chain-agnostic. The token is already trading on major exchanges but has seen typical volatility for a new launch. This follows a trend of Ethereum NFT projects releasing tokens, though predecessors like Pudgy Penguins and Azuki have seen significant price drops post-launch. Martin emphasizes that DOOD is designed for long-term value rather than short-term trends.
about Doodles Launches DOOD Token on Solana with AirdropDoodles Launches DOOD Token on Solana, Expands Beyond NFTs
Doodles is expanding its ecosystem with the launch of its utility token, DOOD, on Solana, set for May 9, 2025. The token, with a total supply of 10 billion, will offer features like avatar customization in Doodles 2, community voting, and access to premium content. Binance will list DOOD for futures trading with up to 50x leverage, highlighting its potential in digital finance. Despite some community backlash over Doodles’ shift from being an ‘NFT project,’ the team remains committed to both Web3 and NFTs. Additionally, Doodles is bridging the virtual and real worlds through partnerships with Adidas, Pharrell Williams, and Camp, offering exclusive digital apparel and interactive offline events.
about Doodles Launches DOOD Token on Solana, Expands Beyond NFTsAdidas Launches NFT Mystery Boxes for Sui-Based Game
Adidas and Xociety are launching 2,600 NFT mystery boxes on May 16, priced at $129 each, containing Adidas-branded digital clothing sets for the Sui-based game Xociety. The boxes include varying rarity levels, authenticity certificates, and XCS tokens, which represent corporate shares in Xociety. The NFTs will be tradable on marketplaces post-drop, with sales running until May 23. This collaboration follows Adidas’ previous crypto ventures, including partnerships with Bored Ape Yacht Club and Doodles. Meanwhile, other apparel giants like Nike have exited the Web3 space, highlighting Adidas’ continued commitment to blockchain innovation.
about Adidas Launches NFT Mystery Boxes for Sui-Based Game