In a strategic move to capture the attention of a global, affluent audience, TokenFi has launched a major four-week branding campaign across Italy ahead of the 2026 Winter Olympics. The initiative, which includes a full digital arrivals takeover at Venice Marco Polo Airport and two fully wrapped trams in central Milan, represents a calculated bet on high-visibility physical marketing to position the tokenization platform at the forefront of the future of finance and Web3 adoption.
about TokenFi Launches Olympic Branding Campaign in Italy for 2026 GamesTokenFi
0 posts last weekTokenFi Launches Olympic Branding Campaign in Italy for Tokenization
In a strategic move to capture mainstream attention, TokenFi has launched a major four-week branding campaign across Italy ahead of the 2026 Winter Olympics. The initiative, which includes a full digital takeover at Venice Marco Polo Airport and wrapped trams in Milan, represents a calculated shift toward high-visibility physical advertising for crypto brands, aiming to position real-world asset tokenization before a global, high-net-worth audience during one of the world’s largest sporting events.
about TokenFi Launches Olympic Branding Campaign in Italy for TokenizationTokenFi Launches Major Media Campaign with New to The Street
TokenFi, the real-world asset tokenization platform, has launched a comprehensive three-month media partnership with financial media brand New to The Street, marking a significant push to bring tokenization technology to mainstream financial audiences. The ambitious campaign aims to revolutionize asset tokenization and make it accessible to everyone without coding expertise through nationwide TV appearances, digital billboards, and investor events targeting both institutional and retail markets.
about TokenFi Launches Major Media Campaign with New to The StreetQPR & TokenFi Pioneer Blockchain Fan Engagement
Queens Park Rangers Football Club (QPR) has partnered with TokenFi, a leader in asset tokenization, for the 2025-2026 EFL Championship season. This pioneering deal integrates blockchain technology into fan engagement, featuring TokenFi branding on training kits and stadium assets. The collaboration includes digital campaigns and potential tokenization initiatives, aiming to redefine fan interaction. TokenFi’s platform enables effortless asset tokenization, while QPR leverages this to connect globally with supporters. The partnership also opens doors for future collaborations with TokenFi’s related brands, Floki and Valhalla, setting a new benchmark in sports sponsorships.
about QPR & TokenFi Pioneer Blockchain Fan EngagementQPR & TokenFi Pioneer Blockchain in Football Sponsorship
Queens Park Rangers Football Club (QPR) and TokenFi, a leader in asset tokenization, have signed a pioneering sponsorship agreement for the 2025-2026 EFL Championship season. The deal introduces blockchain technology to fan engagement, with TokenFi becoming QPR’s Official Partner and Training Kit Sleeve Partner. The collaboration includes digital activations like email campaigns and matchday graphics, as well as stadium branding. TokenFi aims to revolutionize fan interaction by tokenizing club assets, allowing supporters to own a piece of QPR’s journey. The partnership also opens doors for future collaborations with TokenFi’s related brands, Floki and Valhalla. This initiative sets a new benchmark for sports sponsorships, merging crypto innovation with traditional football fandom.
about QPR & TokenFi Pioneer Blockchain in Football SponsorshipTokenFi First to Tokenize AI Robots with RWA Platform
TokenFi has pioneered the tokenization of consumer AI robots, collaborating with Rice Robotics to bring the Floki Minibot M1 onto the blockchain. The platform’s ERC-3643-based module enables no-code RWA creation with built-in KYC and investor identity features, ensuring compliance while simplifying tokenization. Unlike competitors focusing on infrastructure, TokenFi has taken a bold step by tokenizing functional AI robots, offering fractional ownership through crypto tokens. The presale, limited to whitelisted users from Floki and Rice AI communities, has already tokenized 807 robots, bringing $756K in real-world assets on-chain. Additionally, Rice AI plans an airdrop of its new RICE token to FLOKI and TOKEN holders, further incentivizing participation in this groundbreaking initiative.
about TokenFi First to Tokenize AI Robots with RWA PlatformRice Robotics & Floki Launch AI-Powered FLOKI M1 Minibot
Rice Robotics, in collaboration with Floki, has unveiled the FLOKI M1 minibot, an AI-powered companion robot integrated with blockchain rewards. The project, supported by $7 million in funding, includes an airdrop of the RICE token to FLOKI holders and early waitlist participants. The minibot leverages Nvidia’s nano-computer and is designed to reward users with RICE tokens for interactions, enhancing AI training datasets. This partnership marks a shift from meme coin speculation to real-world utility, blending AI robotics with decentralized protocols. The initiative also plans to launch an Exchange Traded Product (ETP) in Europe, further expanding its reach. With strong early interest, the FLOKI M1 could pioneer a new model for crypto-AI integration.
about Rice Robotics & Floki Launch AI-Powered FLOKI M1 MinibotDogecoin Shiba Inu and DTX Exchange Compete for Q2 Dominance
As Q2 2025 approaches, investors are evaluating the potential of Dogecoin and Shiba Inu, both of which have seen price declines and are criticized for their speculative nature. In contrast, DTX Exchange is emerging as a utility coin with a capped supply, innovative features, and a successful presale, positioning itself for significant growth in the crypto market.
about Dogecoin Shiba Inu and DTX Exchange Compete for Q2 DominanceLabour Peer Faces Scrutiny Over Advisory Role with Cryptocurrency Firm
Labour peer Iain McNicol faced scrutiny for writing to the Treasury on behalf of Astra Protocol, a cryptocurrency firm that paid him as an adviser. His letter, submitted after a consultation deadline, raised questions about compliance with House of Lords rules prohibiting paid lobbying. McNicol, who has since ceased his consultancy role, emphasized Astra’s expertise in regulatory compliance and anti-money laundering technology during his tenure.
about Labour Peer Faces Scrutiny Over Advisory Role with Cryptocurrency FirmHouse Democrats Introduce MEME Act to Regulate Political Meme Coins
Congressman Sam Liccardo has introduced the MEME Act, aiming to ban political meme coins like the TRUMP token and impose penalties on officials involved in their promotion. The bill seeks to prevent U.S. leaders from using cryptocurrencies for personal gain and requires Trump to return profits from the TRUMP token launch. Despite gaining 12 Democratic co-sponsors, the proposal faces challenges due to a lack of bipartisan support, particularly from the pro-crypto Republican Party, amid growing concerns over crypto scams and political corruption.
about House Democrats Introduce MEME Act to Regulate Political Meme CoinsFXGuys Achieves 4 Million Dollar Presale Success Outpacing Sui
FXGuys has achieved remarkable success in its Stage 3 presale, raising over $4 million at $0.05 per token, positioning itself as a leading altcoin amid Sui’s struggles. The project offers attractive features such as staking rewards, a trader funding program, and no transaction taxes, drawing significant investor interest. As FXGuys continues to gain traction, it sets a new standard in the DeFi space, leaving competitors like Sui behind.
about FXGuys Achieves 4 Million Dollar Presale Success Outpacing SuiChallenges and Opportunities in the Evolving Web3 Gaming Landscape
The Mystery Society, a Web3 game inspired by Among Us, has halted development due to funding challenges, as stated by CEO Chris Heatherly. Despite initial success and community support, the current state of Web3 gaming, marked by investor greed and market volatility, has hindered progress. Heatherly remains hopeful for a potential relaunch without Web3 elements or a partnership with a publisher.
about Challenges and Opportunities in the Evolving Web3 Gaming Landscape