In a strategic move to capture the attention of a global, affluent audience, TokenFi has launched a major four-week branding campaign across Italy ahead of the 2026 Winter Olympics. The initiative, which includes a full digital arrivals takeover at Venice Marco Polo Airport and two fully wrapped trams in central Milan, represents a calculated bet on high-visibility physical marketing to position the tokenization platform at the forefront of the future of finance and Web3 adoption.
about TokenFi Launches Olympic Branding Campaign in Italy for 2026 Games
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Generated 0 posts last week TokenFi Launches Olympic Branding Campaign in Italy for Tokenization
In a strategic move to capture mainstream attention, TokenFi has launched a major four-week branding campaign across Italy ahead of the 2026 Winter Olympics. The initiative, which includes a full digital takeover at Venice Marco Polo Airport and wrapped trams in Milan, represents a calculated shift toward high-visibility physical advertising for crypto brands, aiming to position real-world asset tokenization before a global, high-net-worth audience during one of the world’s largest sporting events.
about TokenFi Launches Olympic Branding Campaign in Italy for TokenizationTether Launches ‘Scudo’ Gold Unit to Boost XAUT Payments
In a strategic move to revitalize gold’s role in commerce, stablecoin giant Tether has introduced ‘Scudo,’ a new unit of account representing 1/1,000th of a troy ounce of gold. This initiative is designed to simplify transactions and bolster the utility of its gold-backed token, XAUT, positioning the precious metal as a practical medium of exchange in an era of economic uncertainty and inflation concerns.
about Tether Launches 'Scudo' Gold Unit to Boost XAUT PaymentsTether Invests $8M in Lightning Network Firm Speed
Tether, the world’s largest stablecoin issuer, has co-led an $8 million strategic investment in Speed, a payments infrastructure firm leveraging the Bitcoin Lightning Network. The move advances Tether’s core strategy to expand the utility of its USDT stablecoin for real-world, mainstream payments. This investment underscores a significant corporate push to strengthen Bitcoin-based financial infrastructure, coming alongside Tether’s other high-profile ventures, including a recent bid for Italian soccer giant Juventus.
about Tether Invests $8M in Lightning Network Firm SpeedTether Bids €1B for Juventus Majority Stake in Crypto-Sports Deal
Stablecoin giant Tether has made a binding all-cash offer to acquire a 65.4% controlling stake in Italian soccer powerhouse Juventus from the Agnelli family’s holding company, Exor. The proposed deal, which follows Tether’s initial minority investment earlier this year, includes a commitment to inject €1 billion into the club’s long-term development, marking one of the most ambitious crypto-sector moves into global sports ownership.
about Tether Bids €1B for Juventus Majority Stake in Crypto-Sports DealTether Makes €1B Bid to Acquire Juventus Football Club
In a landmark move at the intersection of cryptocurrency and global sports, Tether, the issuer of the world’s largest stablecoin USDT, has submitted a binding all-cash proposal to acquire a controlling stake in Italian football titan Juventus. The deal, which values the total investment at over €1 billion, represents one of the most ambitious crypto-to-traditional-asset acquisitions to date. Should it clear regulatory and ownership hurdles, it would see a digital finance powerhouse take the reins of a club renowned for its discipline, global brand, and generations of sporting legacy.
about Tether Makes €1B Bid to Acquire Juventus Football ClubTether Launches QVAC Health App, Pivoting from Crypto to Wellness
Tether, the company behind the $130 billion USDT stablecoin, is making an unexpected strategic shift into consumer wellness with the launch of QVAC Health. This privacy-focused app, which stores biometric data locally on devices rather than in the cloud, represents a sharp departure from the firm’s core business of financial infrastructure. The move is funded by record profits from U.S. Treasury yields and signals a broader diversification into disparate technology sectors, raising fundamental questions about the long-term vision of a crypto giant now venturing into health tech.
about Tether Launches QVAC Health App, Pivoting from Crypto to WellnessItaly Sets MiCA Deadline: VASPs Must Comply or Exit by Dec. 30
Italy’s securities regulator, CONSOB, has established a definitive deadline of December 30, 2024, for crypto platforms to align with the European Union’s Markets in Crypto-Assets Regulation (MiCA). This directive mandates that all virtual asset service providers (VASPs) currently operating under Italy’s national framework must either secure authorization under the new EU rules or cease operations, marking a pivotal step in the country’s regulatory harmonization and investor protection efforts.
about Italy Sets MiCA Deadline: VASPs Must Comply or Exit by Dec. 30Italian Banks Back Digital Euro But Seek Cost Relief
Italian banks have formally endorsed the European Central Bank’s digital euro project while requesting that implementation costs be distributed over multiple years. The Italian Banking Association supports the initiative as a matter of digital sovereignty but warns of significant financial burdens. Banking representatives argue that spreading costs would ease the capital expenditure pressure on financial institutions.
about Italian Banks Back Digital Euro But Seek Cost ReliefDogecoin Becomes Main Sponsor of Italian Football Club
In a landmark move for cryptocurrency adoption in sports, House of Doge and Brag House Holdings have acquired the largest equity stake in Serie C club US Triestina. The partnership establishes Dogecoin as the primary shirt sponsor through 2027 and will test crypto payments at the stadium, representing one of the most significant real-world crypto integrations in European sports.
about Dogecoin Becomes Main Sponsor of Italian Football ClubDogecoin Sponsors Italian Soccer Club in Global Push
Dogecoin is making its mark on the global soccer stage through a major sponsorship deal with Italian club U.S. Triestina Calcio 1918. The House of Doge and Brag House have taken a controlling stake in the historic club, placing the Shiba Inu logo prominently on jerseys and stadium signage. This strategic move aims to boost mainstream awareness and adoption of the popular meme cryptocurrency.
about Dogecoin Sponsors Italian Soccer Club in Global PushCryptobanco to Showcase Crypto Payment Platform at SiGMA Rome 2025
Cryptobanco will present its institutional-grade cryptocurrency payment platform at SiGMA Rome 2025 from November 3-6, marking a significant step in bridging traditional business operations with digital asset infrastructure. The fintech company offers businesses secure, scalable solutions for handling cryptocurrency payments and digital asset management, positioning itself as a key player in the evolving financial technology landscape. Visitors to booth #1046 will have the opportunity to explore the platform’s comprehensive capabilities firsthand during the international exhibition in Italy.
about Cryptobanco to Showcase Crypto Payment Platform at SiGMA Rome 2025