Activision has acknowledged the incorporation of generative AI in the creation of assets for its well-known game franchise, Call of Duty. This decision has sparked discussions among players and industry professionals alike, especially with the upcoming requirement from Steam regarding AI-generated content.

Recently, the announcement was subtly included in the description of Call of Duty: Black Ops 6 on its Steam page. This has led to a noticeable drop in user ratings, which now reflect a Mostly Negative status in recent reviews. Player concerns about the authenticity of in-game assets have been heightened, particularly following incidents such as a loading screen depicting a character with six fingers, a common artifact associated with AI generation.

Reports indicate that Activision has utilized generative AI for various functions, including:

• Concept art
• Marketing materials

Furthermore, the company plans to expand its use of AI in other areas. This transition has resulted in job reductions, especially affecting 2D artists, and has encouraged remaining staff to integrate AI tools into their workflows, as discussed by executives at a recent industry conference.

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