A recent incident at the renowned White Turf event in St. Moritz has raised significant concerns regarding safety measures. During a race, a horse ran uncontrollably into a barrier, narrowly avoiding spectators who managed to leap aside just in time.

Fortunately, there were no reported injuries among the attendees or the horse. However, the event’s organizers are now facing pressure to address the potential risks associated with such events. This situation has prompted discussions about the responsibilities of sponsors and organizers in ensuring safety.

UBS, which took over the sponsorship of the White Turf from Credit Suisse, is at a critical juncture regarding its involvement in the event. Sabine Keller-Busse, the head of UBS Switzerland, plays a crucial role in shaping the bank’s future sponsorship strategy. With a personal passion for horses and a connection to the equestrian community through her daughter, who trains with Olympic athlete Estelle Wettstein, Keller-Busse is particularly invested in the discussions surrounding the implications of sponsorship in high-profile events.

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