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The US Federal Trade Commission has launched investigations into Amazon and Google over their search advertising practices. The probe focuses on whether the tech giants properly disclosed terms and pricing to advertisers. This marks another regulatory scrutiny for Big Tech companies.
- FTC's consumer protection unit leading confidential investigations into advertising practices
- Focus on proper disclosure of terms and pricing for search advertisements
- Part of ongoing regulatory scrutiny of major technology companies' advertising dominance
📎 Related coverage from: bloomberg.com
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