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Charles Schwab CEO Rick Wurster announced plans to introduce Bitcoin and Ethereum trading for clients, citing strong demand for consolidated asset management. The move aims to bring crypto holdings under Schwab’s trusted custody alongside traditional investments.
- Schwab clients already hold $25B in crypto ETPs, representing 20% of the U.S. market.
- The service targets clients who want crypto integrated with traditional assets under Schwab’s custody.
- CEO Wurster confirmed direct competition with Coinbase but did not disclose fees or launch details.
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