VeChain makes a bold move by onboarding UFC CEO Dana White and Nobel Prize-winning physicist Konstantin Novoselov as advisors. This dual appointment merges mass-market appeal with scientific rigor to drive blockchain adoption in sports and sustainability.
- Dana White's UFC network (950M+ households) will drive fan-facing blockchain adoption through event rewards and Power Slap integrations.
- Nobel physicist Novoselov lends scientific rigor to VeChain's sustainability projects like carbon capture research via VeBetterDAO.
- VeChain's 2025 upgrades include VeChain Renaissance (EVM-compatible protocol overhaul) and live VeBetterDAO token rewards for eco-actions.
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