VeChain Launches Eco-Cleanup in Japan with Cleanify

VeChain Launches Eco-Cleanup in Japan with Cleanify
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VeChain has partnered with Cleanify to launch a street-cleaning initiative in Japan, rewarding participants with blockchain-powered incentives. The campaign, which took place in Osaka, successfully removed litter while promoting environmental awareness. VeChain plans to expand these efforts globally, including upcoming cleanups in Nigeria.

  • VeChain and Cleanify rewarded volunteers with B3TR tokens for cleaning Osaka’s streets, removing litter like masks and bottles.
  • Upcoming cleanups are planned in Nigeria (Uyo) and multiple Japanese cities, including Niigata and Shibuya.
  • VeChain’s partnership with 4ocean targets removing 300,000 pounds of ocean plastics, part of broader ESG initiatives.
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