TRUE LABS Launches $TRUE Token in Q4 2025 GameFi Move

Founded in 2019 and licensed in multiple jurisdictions, TRUE LABS has established itself as a formidable force in the gaming industry with more than 4.5 million paying players, 1,700+ partners, and a portfolio of over 60 premium titles. The studio has built its reputation on fairness, creativity, and exceptional design, creating a solid foundation for its ambitious transition into the GameFi space. This move represents a significant evolution for the company, leveraging its existing infrastructure and player base to create new economic opportunities.

The centerpiece of this transformation is TRUE World, a live, integrated ecosystem that already boasts over 2.5 million users. This platform connects players across popular games and Telegram apps through a GameFi-powered loyalty layer, where every win, quest, and milestone carries lasting value. Players can earn digital collectibles, real-world assets (RWA), and meaningful progress that extends beyond individual gaming sessions, creating a comprehensive digital economy.

The gaming token market has demonstrated remarkable potential for explosive growth when backed by genuine adoption and clear utility. The most striking example remains Axie Infinity’s AXS token, which surged from approximately $3 in June 2021 to over $120 by October that same year—a 40× rally driven by massive user engagement and well-defined token utility within its ecosystem. This explosive growth made AXS a textbook case for how gaming-utility tokens can outperform when player demand meets real utility, turning Axie into a household name during the 2021 GameFi boom.

TRUE LABS enters this space with a decisive advantage over many previous GameFi projects: it’s already a fully operational studio with millions of players, hundreds of partners, and a proven pipeline of games. Rather than building from scratch, TRUE LABS is tokenizing an already-thriving audience, providing immediate scale and reducing the adoption barriers that often challenge new blockchain gaming projects. This established user base creates a fertile environment for the $TRUE token to demonstrate immediate utility and value.

The $TRUE token is designed as the economic backbone of the TRUE ecosystem, powering rewards, upgrades, and participation across TRUE World. It’s a token with real use cases, organic player demand, and sustainable allocation designed for long-term value creation through utility rather than hype. Players will use $TRUE to access premium missions, enhance rewards, and trade in-game assets, while partners can integrate it into their own titles and loyalty programs, creating a comprehensive economic network.

The tokenomics reveal a carefully structured approach to sustainable growth. With a total supply capped at 100,000,000 $TRUE tokens, the allocation prioritizes ecosystem development and community engagement. A significant 40% is allocated for ecosystem developments, ensuring continuous improvement and expansion of the TRUE World platform. Another 33% is dedicated to the community and grants, fostering organic growth and rewarding participant engagement. This allocation strategy, combined with early circulation designed for stability, positions $TRUE for sustainable long-term value appreciation.

Given the scale of TRUE LABS and the clear utility baked into its ecosystem, the $TRUE token launch is shaping up to be one of the most anticipated events in the GameFi sector. The combination of an existing 2.5 million-user ecosystem, proven gaming studio infrastructure, and carefully designed token economics creates a compelling case for potential investors and participants. If past cycles are any guide, projects with large user bases and strong fundamentals like TRUE LABS often deliver significant returns for early movers.

The transition from traditional gaming to GameFi represents a natural evolution for TRUE LABS, allowing the company to leverage its existing assets while embracing the economic opportunities presented by blockchain technology. With the $TRUE token scheduled for launch in Q4 2025, the gaming and cryptocurrency communities have a clear timeline to monitor developments and prepare for participation in what could become a landmark event in the convergence of gaming and decentralized finance.