TokenFi Launches Major Media Campaign with New to The Street

The TokenFi media campaign represents one of the most comprehensive visibility pushes in the crypto tokenization space. Through the partnership with New to The Street, TokenFi leadership will appear in two in-depth TV interviews each month, airing as sponsored content across Fox Business and Bloomberg TV, reaching over 219 million U.S. households. This mainstream television exposure is complemented by over 100 thirty-second commercials running monthly across major financial networks including CNBC, FOX Business, and Bloomberg, with an additional 50 ads on Bloomberg launching in the campaign’s second month.

The digital component of the campaign includes high-frequency displays on the iconic Reuters 42nd Street Billboard in Times Square, where TokenFi ads will appear 20 times per hour, four weeks a month. This strategic placement in one of the world’s most visible advertising locations ensures continuous brand exposure to both financial professionals and general audiences. All campaign content will be distributed across New to The Street’s 3.4 million YouTube subscribers and social media platforms, creating a multi-channel approach that blends traditional and digital media.

The TokenFi campaign extends far beyond traditional media placements into direct investor engagement. The platform will participate in broker meet-and-greets, retail investor gatherings in New York City, and virtual sessions with family offices and accredited investors. These live events provide crucial face-to-face opportunities to demonstrate TokenFi’s platform capabilities and build trust within the financial community.

Three press releases per month, NYSE interview recaps, and targeted pitches to ABC, NBC, CBS, and FOX affiliates will amplify TokenFi’s reach beyond crypto-native circles. This comprehensive approach ensures that the message of accessible tokenization reaches traditional financial institutions, retail investors, and the broader public through channels they already trust and regularly consume.

At the core of TokenFi’s mission is the democratization of asset tokenization, a market valued in the trillions. The platform enables users to launch or tokenize assets effortlessly through a user-friendly interface that requires no coding expertise. This accessibility addresses a significant barrier to entry in the tokenization space, where technical complexity has traditionally limited participation to institutions with specialized development resources.

The timing of this media campaign coincides with growing institutional interest in real-world asset tokenization. By positioning itself as the go-to platform for both crypto and traditional asset tokenization, TokenFi aims to capture market share from institutions seeking to tokenize everything from real estate to intellectual property, while also empowering retail investors to participate in previously inaccessible investment opportunities.

As part of the Floki Ecosystem, TokenFi benefits from the established brand recognition and community support of FLOKI, which currently has 550,000+ holders and strategic marketing partnerships that have made the brand recognizable to billions worldwide. This existing infrastructure provides TokenFi with a solid foundation from which to launch its ambitious tokenization platform and media campaign.