Tether Makes €1B Bid to Acquire Juventus Football Club

The proposal is a direct offer to Exor, the holding company of the Agnelli family and current majority owner of Juventus. Tether seeks to purchase Exor’s entire shareholding, which constitutes 65.4% of the club’s issued share capital. Crucially, the company stated its intention to subsequently launch a public offer for the remaining shares at the same per-share price, pending necessary regulatory approvals. This two-step process is designed to secure full control. Tether emphasized that the entire transaction would be “fully funded with its own capital,” eliminating financing uncertainties and underscoring the substantial reserves behind its USDT stablecoin operation.

This bid is not Tether’s first foray into the Juventus ecosystem. The company acquired a minority stake in the club in February of this year, a move that now appears to have been a strategic precursor to this full-scale takeover attempt. The progression from a minority position to a controlling bid highlights a deliberate and escalating commitment to the football club as a core strategic asset.

Beyond the acquisition price, Tether has committed to investing a further €1 billion “in the support and development of the club.” This massive capital injection, pledged to be funded from its own resources, signals a long-term plan to bolster Juventus’s sporting and commercial infrastructure. The scale of this planned investment immediately places the bid among the most significant in European football history, promising to reshape the club’s competitive and financial trajectory.

The bid is framed not merely as a financial transaction but as an act of profound admiration. In its statement, Tether lauded Juventus as an “icon” that reshaped local sporting identity and “earned the loyalty of supporters around the world.” This sentiment was personally echoed by Tether CEO Paolo Ardoino, who grew up supporting the team. “I learned what commitment, resilience, and responsibility meant by watching Juventus face success and adversity with dignity,” Ardoino stated, directly linking the club’s core values to his personal and corporate philosophy. He described Juventus as a symbol of “Italian excellence with a truly global presence,” built on “hard work, ambition, and the unwavering loyalty of its supporters.”

Tether’s bold move represents a watershed moment in the convergence of cryptocurrency and mainstream sports. It demonstrates how entities born in the digital asset space are now deploying their substantial capital to acquire and invest in iconic, traditional brands with global reach. For Juventus, a club with a storied history but recent financial and sporting challenges, the offer presents a potential paradigm shift. An infusion of €1 billion in development capital could accelerate stadium upgrades, squad rebuilding, and global commercial expansion.

For the cryptocurrency industry, and particularly the stablecoin sector represented by USDT, the acquisition of a globally recognized football club serves as a powerful statement of legitimacy, financial strength, and ambition to operate in the heart of the traditional economy. It moves beyond sponsorship deals to outright ownership, suggesting a new phase where crypto companies become custodians of century-old institutions. The deal’s success now hinges on regulatory approvals and Exor’s willingness to relinquish control of a crown jewel asset, setting the stage for a closely watched negotiation at the highest levels of finance and sport.