Strategy, formerly known as MicroStrategy, has made headlines with its renewed commitment to acquiring Bitcoin. Recently, the company purchased an additional 7,633 BTC, valued at approximately $742.4 million, signaling a significant return to the market.

This announcement was made by co-founder and former CEO Michael Saylor on social media. With this latest acquisition, Strategy’s total Bitcoin holdings have reached an impressive 478,740 BTC, which were acquired at a total cost of $31.1 billion.

At the current market price of $97,500 per BTC, the company’s holdings are now valued at over $46.6 billion. This reflects a paper gain exceeding $15 billion, highlighting the success of their investment strategy. The rebranding to Strategy emphasizes a focus on Bitcoin, reinforcing the company’s commitment to cryptocurrency investment.

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