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The San Antonio Spurs have announced a multi-year sponsorship deal with Ledger, the wallet/?utm_source=CVJ.Ai&utm_medium=glossary&utm_id=CVJ.AI" target="_blank">hardware wallet manufacturer. This partnership highlights the resurgence of crypto sponsorships in professional sports.
- Ledger secures jersey patch sponsorship with the San Antonio Spurs, expanding its U.S. and French market presence.
- Crypto sports sponsorships surged 20% to $565 million in 2024/25, with football and uniform branding deals leading the trend.
- The partnership leverages Spurs' French connection through star player Victor Wembanyama, aligning with Ledger’s global growth strategy.
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