Introduction
Hong Kong-based Moca Network, a flagship project of crypto giant Animoca Brands, has launched the beta version of MocaProof, a gamified platform that aims to revolutionize digital identity verification. By leveraging blockchain and zero-knowledge proofs, the platform allows users to prove credentials and qualifications across ecosystems without exposing raw personal data, marking a significant step toward user-controlled, privacy-preserving digital identity. This initiative seeks to build the world’s largest chain-agnostic decentralized identity network, connecting Animoca’s vast portfolio of over 600 companies and 700 million addressable users.
Key Points
- MocaProof uses zero-knowledge proofs (zkProofs) to verify credentials privately, allowing users to prove attributes without sharing raw data.
- The platform includes a gamified virtual companion named Mocat that visually represents a user's verified credentials and evolves based on credential rarity and growth.
- MocaProof will offer rewards including MOCA Coin, partner token airdrops, and AIR SP loyalty points, with a $50,000 NFT competition to celebrate its beta launch.
The Architecture of Privacy: Zero-Knowledge Proofs and Interoperability
At its core, MocaProof is engineered to solve a fundamental tension in the digital age: the need to verify identity and credentials versus the imperative to protect personal data. The platform achieves this through the use of zero-knowledge proofs (zkProofs), a cryptographic method that allows one party to prove to another that a statement is true without revealing any information beyond the validity of the statement itself. As explained by Moca Network project lead Kenneth Shek, this establishes “a foundation for verifiable, privacy-preserving digital identity,” enabling participation in credential-based ecosystems without compromising data ownership or compliance standards.
The platform’s infrastructure is built for broad utility. It is integrated with Moca Network’s AIR Kit and the proprietary Moca Chain to create reusable, interoperable, and verifiable identity data. This chain-agnostic design is crucial, aiming to allow a user’s verified credentials to function seamlessly across different blockchain networks and even off-chain systems. The technical suite promises features including decentralized data storage, on-chain monetization capabilities, and single sign-on functionality, positioning MocaProof as a comprehensive identity layer for the evolving web3 landscape.
Gamification and Incentives: The Mocat Companion and Reward Economy
Moca Network is employing gamification to drive user engagement and adoption. A central feature is Mocat, a virtual companion that acts as a personal visualization of a user’s verified credentials. This cute character evolves, gaining different traits as a user verifies more credentials through the platform. The evolution is tied to the growth and rarity of the user’s verified data, creating a visual and collectible representation of their digital reputation. This evolution is not merely cosmetic; it is designed to unlock rewards based on the Mocat’s rarity.
The incentive framework is a key pillar of the platform’s strategy. Starting from the official launch, users who verify credentials will be able to claim rewards. The reward ecosystem is multi-faceted, featuring the platform’s native MOCA Coin, which serves as both a utility and governance token for the Moca Network. Additionally, users can earn token airdrops from Moca Network’s partners and AIR SP, a stablecoin-backed loyalty point that can be spent within Moca Network’s AIR Shop loyalty platform. To commemorate the beta launch, a month-long campaign featuring an NFT competition will offer a reward pool equivalent to US$50,000, directly engaging the NFT and crypto communities highlighted in the project’s tags.
Market Position and Strategic Roadmap
Moca Network enters a competitive arena with significant backing. As the premier identity ecosystem created by Animoca Brands, it leverages an unparalleled network of over 600 portfolio companies and a potential user base exceeding 700 million. This provides a ready-made ecosystem for deploying MocaProof’s credential verification marketplace, which spans categories like influence, finance, loyalty, and activity. All credentials in this marketplace are issued by verified partners and validated using zkProofs, ensuring data integrity and interoperability.
The current beta launch is available on the Moca Chain Testnet, with a scheduled transition to mainnet planned for later in 2026. This phased approach allows the team to refine the platform based on user feedback before a full-scale deployment. The long-term vision, as framed by the project’s summary, is to create a decentralized identity network where “identity is created and reputation is accrued,” enabling composable reward distribution through verified credentials. By focusing on privacy, interoperability, and user incentives, Moca Network aims to position MocaProof as a critical infrastructure component for the future of digital interaction, both on-chain and off.
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