Michael Saylor’s ‘Orange Century’ Hint Signals 100th Bitcoin Buy

The market has learned to read Michael Saylor’s social media cues. His recent post of a chart captioned “The Orange Century” on the X platform is interpreted by traders and observers as a likely prelude to MicroStrategy executing another Bitcoin buy order. This is not a new tactic; the company has shared similar charts before previous purchases. While no formal press release has announced a specific date, the pattern is clear. This anticipated purchase would be the firm’s 100th, a significant milestone that underscores a disciplined, pattern-driven accumulation strategy rather than one focused on precise market timing.

Since August 2020, MicroStrategy has transformed its balance sheet through this methodical approach, completing 99 separate Bitcoin acquisitions. The “buy count” itself has become a metric of commitment, demonstrating a consistent policy of converting corporate treasury funds into the digital asset. This next move, therefore, is watched not merely as a transaction but as a reaffirmation of a multi-year corporate philosophy championed by Saylor.

Public records reveal the scale of this strategy. MicroStrategy now holds approximately 717,131 BTC, acquired at an average cost of about $76,027 per coin. However, at the time of reporting, Bitcoin was trading notably lower, around $65,050. This price gap has placed the company’s massive holding at a substantial unrealized loss on paper.

Despite this paper deficit, the accumulation has continued unabated. Reports indicate the company added Bitcoin for many consecutive weeks into 2026, showing no obvious pause even as prices declined. This continuation highlights a core tenet of MicroStrategy’s approach: a long-term conviction that appears decoupled from short-term price volatility. The strategy is built on the thesis of Bitcoin as a superior treasury reserve asset, a belief that has compelled consistent buying through both bull and bear markets.

The market’s verdict on this aggressive strategy, at least in equity terms, has been strikingly positive. Since the initial Bitcoin stake was purchased in August 2020, MicroStrategy’s stock price has soared. Data shows a rise from roughly $12.44 to about $131.05—an increase of approximately 950%. This dramatic appreciation has made the company’s stock a popular proxy for investors seeking Bitcoin exposure through a regulated public security, bypassing the complexities of direct crypto ownership.

Yet, this success story is not without its critics. A significant concern revolves around concentration risk. When a single, volatile asset so heavily shapes a company’s balance sheet and, by extension, its market valuation, it introduces unique governance and risk-management questions. Critics argue that using corporate coffers to bet so decisively on Bitcoin’s price appreciation represents a departure from conventional corporate treasury management, potentially exposing shareholders to heightened volatility.

MicroStrategy’s pioneering move has had a demonstrable ripple effect across corporate America. Allocating treasury cash to Bitcoin has entered the conversation as a viable option for companies looking to hedge against inflation or capture potential upside in the crypto asset class. When a large, public holder like MicroStrategy executes a buy, it can influence short-term market flows and signal confidence to a specific segment of the investor community, validating the asset for other institutional players.

The impending 100th purchase, therefore, transcends a simple corporate action. It represents a milestone for a strategy that has reshaped perceptions of digital assets in corporate finance. Observers will parse whether this buy is purely symbolic, tactically timed, or simply the next step in a long-term accumulation plan. Regardless, it serves as a powerful testament to a consistent, conviction-driven approach that has made MicroStrategy—and its chairman, Michael Saylor—synonymous with corporate Bitcoin adoption in the USA.