MEXC, a prominent digital asset trading platform, has experienced remarkable growth in memecoin trading. This surge reflects a wider trend in the cryptocurrency market, where both retail and institutional investors are increasingly interested in memecoins.
Significant Growth in Memecoin Trading
During the fourth quarter of 2024, MEXC witnessed a 140% increase in overall trading volume compared to the previous quarter. This growth is indicative of the platform’s strategic emphasis on the memecoin sector, which has become a profitable niche within the cryptocurrency landscape.
Notably, 35.8% of daily active users engaged in memecoin trading, with the daily average trading volume for these assets more than doubling to 18.8%. Such figures highlight the platform’s successful approach to capturing user interest in this dynamic market.
Launch of the Meme+ Zone
To capitalize on the growing interest, MEXC launched the Meme+ zone on December 24, 2024. This dedicated space for memecoin trading quickly gained popularity among users.
In its first month, approximately 124 popular memecoins were listed, significantly boosting user engagement and trading activity. By January 2025, the percentage of daily trading users increased to 37.1%, with memecoins accounting for 25.9% of the platform’s average daily trading volume.
Strategic Selection of High-Quality Projects
MEXC’s success in the memecoin market can be attributed to its strategic selection of high-quality projects. In Q4 2024, the exchange introduced over 240 new meme projects, enhancing its market position.
The top five newly listed memecoins achieved remarkable results, with their prices averaging peak gains of over 8,700%. Noteworthy performers like KEKIUS and FWOG exceeded 10,000% gains, showcasing the potential for substantial returns in this volatile market.
Introduction of New Trading Features
In addition to expanding its memecoin offerings, MEXC has introduced a new feature designed to enhance the trading experience for users. The contract address search feature allows traders to find specific trading pairs more accurately and quickly.
This feature enables users to input token contract addresses into MEXC’s global search or Spot trading search bar, improving the efficiency of the trading process. It is particularly beneficial in the active memecoin market, where similar token names can create confusion and investment risks.
Commitment to User Experience and Security
The implementation of the contract address search feature reflects MEXC’s dedication to user security and efficiency. By using contract addresses, which uniquely identify tokens on the blockchain, the search mechanism ensures users can accurately locate their desired tokens.
This enhancement streamlines the trading process and instills greater confidence in trading decisions, especially in a market characterized by rapid fluctuations and numerous new projects.
MEXC’s Position in the Cryptocurrency Landscape
Founded in 2018, MEXC has become a key player in the cryptocurrency exchange landscape, serving over 30 million users across more than 170 countries. The platform is recognized for its wide selection of trending tokens, frequent airdrop opportunities, and low trading fees.
MEXC’s user-friendly interface and commitment to innovation have made crypto trading more accessible and rewarding for a diverse range of users. As the cryptocurrency market continues to evolve, MEXC’s strategic initiatives and platform enhancements position it well for future growth.
📎 Related coverage from: coinjournal.net
