MEET48 & Messari Report: AI-Powered Idol Economy on Blockchain

The MEET48 platform, as detailed in the Messari report, is structured around three integrated layers designed to foster creation, interaction, and economic alignment. The Creation Layer provides AI-enabled tools, powered by the in-house PARO AI large language model, which is uniquely trained on real-world idol performance and fan interaction data. This allows users to design, train, and generate virtual idols and creative content, which can then be tokenized as Virtual World Assets (VWAs).

The Experience Layer functions as the social and interactive hub, featuring content feeds, events, and crucially, on-chain voting systems. Here, the IDOL token serves as the primary coordination mechanism, allowing fans to directly influence idol rankings and visibility. The Economic Layer completes the ecosystem by embedding token-based participation, aligning user engagement with economic activity through the IDOL token and related community models. This tripartite structure aims to create a closed-loop system where creative output, fan engagement, and economic value are intrinsically linked.

The report provides concrete evidence of early platform activity through data from MEET48’s 2025 annual idol competition. During this event, approximately 1.6% of the total IDOL token supply was committed to on-chain voting activities. Furthermore, around 0.45% of the total supply was permanently removed from circulation through token burn mechanisms. These figures demonstrate not only initial user participation but also a designed value-capture dynamic that introduces deflationary pressure on the token.

This economic activity is built upon MEET48’s proprietary blockchain infrastructure, POChain. Described as a Layer 1 blockchain, POChain stores all user-generated content and adopts a ‘Proof of Creativity’ consensus mechanism. This innovative approach is intended to allow the value of creative content to accumulate over time and be returned directly to creators through community voting and fan interactions. The IDOL token itself achieved broader market access with its listing on multiple exchanges including Binance Alpha, Bitget, Gate.io, MEXC, Kucoin, and PancakeSwap on June 11, 2025, following its introduction on the BNB Chain.

The report positions MEET48 as a pioneer in the emerging AIUGC entertainment sector, leveraging a founding team with prior experience in large-scale idol operations, such as SNH48, and social gaming. The platform’s broader ecosystem extends beyond the core app to include components like Auditions GO, Mars Protocol, and MEETLabs, with roadmap priorities extending into 2026. The core thesis is a redefinition of the traditional idol economy by building a global entertainment ecosystem driven by AI and co-created by communities.

By deeply integrating generative AI and blockchain, MEET48 aims to shift the paradigm from centralized entertainment production to a decentralized, participatory model. The goal is to enable every act of creation and fan participation to generate tangible cultural and economic value, stored and recognized on-chain. The collaboration with Messari to publish this architectural and economic overview represents a significant step in articulating this vision to the broader crypto and financial communities, based in Dubai, United Arab Emirates.