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Mattel has announced a halt to its Hot Wheels NFT drops, ceasing new releases indefinitely. The company will maintain its marketplace and community features until at least 2025 while exploring future NFT strategies.
- Mattel halts Hot Wheels NFT drops indefinitely but will fulfill existing redemptions, including Lamborghini and Batmobile models.
- The company partnered with WAX for its initial NFT mint and released ten series, with the final drop in December 2024.
- Mattel's broader Web3 initiatives include Barbie NFTs with Boss Beauties and Balmain, plus a Flow blockchain marketplace.
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