KuCoin Expands Menstrual Equity Project to The Bahamas

The Menstrual Equity Project, originally conceptualized in 2023 by Dr. Padmini Murthy of AMWA and Ms. Jing Cesarone of the Global CSR Foundation, represents a core pillar of KuCoin’s corporate social responsibility (CSR) strategy. The project’s expansion to The Bahamas follows successful launches in Suriname and New York in March 2024, where menstrual kits were delivered to St. Jude Children’s Research Hospital and domestic violence shelters. The involvement of First Lady Ann Marie Davis provided crucial local leadership, with her office’s own Distribution of Feminine Pads Initiative creating a synergistic partnership. Her personal involvement in distributing donated products to schools and local organizations highlighted the profound local need, which she described as greater than initially believed.

The strategic choice of partners—AMWA bringing medical credibility and the Global CSR Foundation offering implementation expertise—ensures the project’s effectiveness. This collaborative model allows KuCoin to deploy capital efficiently while ensuring aid reaches its intended recipients. The project’s alignment with the UN-related work of its founders also positions it within a broader global health framework, enhancing its legitimacy and potential for scalable impact beyond immediate charitable giving.

A key feature of KuCoin’s approach is its adaptability to local conditions. In The Bahamas, the project focused specifically on distributing disposable sanitary pads, a deliberate decision based on practical considerations. With limited access to clean water in many underserved communities, the cost and difficulty of cleaning reusable products like menstrual cups made disposable pads the more dignified and feasible option. This nuanced understanding demonstrates a move beyond one-size-fits-all philanthropy to a more impactful, needs-based strategy.

The tangible impact of this tailored donation was detailed in a thank-you letter from First Lady Davis. The pads were distributed to Parliamentarians for inner-city areas, NGOs, a girls’ penitentiary centre, and caretakers of young girls and battered women. Recipients were reported as “overjoyed” at receiving supplies they often cannot afford, which Davis noted are “expensive” locally. The initiative directly addresses school absenteeism, a critical issue raised by the First Lady, who stated, “There are girls [who] stay home from school while menstruating, as they cannot afford to buy their napkins.” By enabling recipients to manage their menstrual health with “confidence and dignity,” the project delivers a direct social return on investment.

Furthermore, the project serves a dual purpose by contributing to emergency preparedness. In a region frequently affected by hurricanes and tropical storms, ensuring a supply of essential hygiene products is a vital part of disaster resilience, adding another layer of strategic value to KuCoin’s contribution.

For KuCoin, the Menstrual Equity Project is not an isolated act of charity but an integral component of its long-term sustainability and global compliance strategy, first outlined at the KuCoin Green Future Reception during COP28 in 2023. The initiative has already garnered international recognition, including the 2025 Corporate Social Responsibility Award from the World Women Organization. This award validates the project’s approach and enhances KuCoin’s brand reputation as a leader in responsible innovation within the crypto industry.

According to Nancy Cheung, Chief Sustainability Officer at KuCoin, the project’s mission is fundamentally about equity. “The Menstrual Equity Project is not only about health and dignity, it’s about equity,” Cheung stated, signaling the company’s commitment to expanding the project globally. This commitment to improving the living conditions of women and children worldwide aligns with broader Environmental, Social, and Governance (ESG) principles that are increasingly important to investors and regulators. As KuCoin continues its global compliance journey in 2025, such projects strengthen its social license to operate and raise the bar for corporate responsibility in the digital asset sector, proving that crypto enterprises can be a force for positive social change.