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Interactive Strength is committing up to $500 million to purchase Fetch.ai (FET) tokens for its crypto treasury, diverging from the Bitcoin-focused trend. The company aims to integrate Fetch.ai’s AI tools into its fitness products, emphasizing utility over speculation.
- Interactive Strength is shifting from Bitcoin to FET tokens, investing up to $500M for AI-powered fitness integration.
- The company's $55M initial funding round was led by ATW Partners and DWF Labs to kickstart FET purchases.
- CEO Trent Ward cites Fetch.ai's decentralized AI tools and improving U.S. regulations as key drivers for the strategy.
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