Indian Crypto Investors Shift to Diversified Portfolios in 2025

The Indian crypto landscape is undergoing a significant transformation, marked by a decisive move away from the simplistic ‘crypto equals Bitcoin’ mentality. According to the 2025 annual report from leading exchange CoinDCX, Indian investors are adopting a more sophisticated, portfolio-based strategy. The data provides a quantitative backbone to this shift: the average CoinDCX customer now holds approximately five different tokens. This represents a substantial increase from the two to three tokens per investor that was typical in 2022. This growth in portfolio breadth is the first clear indicator of a maturing market where investors are looking beyond the flagship asset to build a balanced digital asset allocation.

CoinDCX co-founder Sumit Gupta contextualized this evolution, stating that cryptocurrency is becoming a ‘natural extension of traditional investing’ as Indian traders mature. The report suggests this is not merely a shift in preference but a fundamental change in behavior, with early signs of longer-term allocation strategies emerging. This maturation implies that investors are beginning to assess digital assets based on their underlying technology, use case, and risk profile, rather than viewing the entire sector as a monolithic, speculative bet. The move from holding one or two assets to a basket of five signifies a deliberate attempt to manage risk and capture growth across different segments of the crypto ecosystem.

The breakdown of portfolio allocations within CoinDCX’s user base reveals where this newfound diversification is being directed. Layer-1 blockchain assets—the foundational networks like Ethereum, Solana, or Cardano that support decentralized applications—now command the largest share, accounting for 43.3% of total portfolio volumes. This dominance suggests that Indian investors are placing significant bets on the infrastructure layer of the crypto economy, likely attracted by the potential for these platforms to power the next generation of web3 services and financial applications.

Despite the push for diversification, Bitcoin (BTC) retains a crucial and substantial role, holding a 26.5% share of portfolio volumes. This indicates that while investors are branching out, Bitcoin’s status as digital gold and a core store of value remains unchallenged in many portfolios. Meanwhile, the report notes that memecoins, often associated with high volatility and speculative trading, represent 11.8% of users’ portfolio allocations. This allocation suggests a portion of capital is still earmarked for higher-risk, higher-potential-reward assets, but within the context of a broader, more calculated portfolio strategy rather than as a sole focus.

This trend toward portfolio-based investing carries profound implications for the future of India’s crypto market. A more deliberate and diversified approach among retail investors could lead to greater market stability over time, as capital is distributed across various asset classes rather than flooding in and out of a single token like Bitcoin. For exchanges like CoinDCX, this evolution necessitates providing more advanced tools for portfolio tracking, risk assessment, and educational content on different crypto sectors, from decentralized finance (DeFi) to non-fungible tokens (NFTs).

The data from CoinDCX’s report ultimately paints a picture of a market coming of age. Indian crypto investors are no longer mere speculators but are evolving into strategic allocators of capital. The significant portfolio share of layer-1 assets points to a growing appreciation for fundamental value and technological utility. While Bitcoin remains a cornerstone and memecoins retain a niche, the overarching narrative is one of maturation. As Sumit Gupta observed, this behavior mirrors the sophistication seen in traditional equity and mutual fund investing, signaling that digital assets are being integrated into a holistic financial plan rather than treated as an isolated gamble.