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Google is tightening its crypto advertising policies in the EU, requiring firms to be licensed under MiCA or registered as Crypto Asset Service Providers (CASPs). The new rules aim to enhance transparency and protect investors while imposing stricter compliance measures.
- Google's new policy restricts crypto ads in the EU to MiCA-licensed firms or CASPs, with enforcement starting April 23.
- Transition periods allow Finland, France, and Germany to accept national licenses until 2025-2026 before full MiCA compliance.
- Smaller crypto firms face challenges due to high capital requirements and dual certification by Google and national regulators.
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Related Tags: Google Markets in Crypto Assets (MiCA)
Other Tags: ESMA, European Union