Domino’s Partners with xMoney for Crypto & Fiat Payments

The collaboration between global pizza giant Domino’s and European-licensed payments company xMoney represents a strategic alignment of two industry leaders focused on enhancing the customer payment experience. Announced on November 11th, 2025, the partnership begins with Domino’s Cyprus locations and will expand across the European continent through xMoney’s proven payment stack. Alister Leech, CEO of Domino’s Pizza Cyprus, emphasized that the initiative is “all about making every step – from ordering to payment – faster, simpler, and more secure” for customers.

xMoney’s technology integration enables Domino’s franchises to accept traditional payment methods including credit cards and digital wallets like Apple Pay and Google Pay across both web and mobile applications. The embeddable checkout solution eliminates payment redirections, creating a seamless experience that reduces checkout times while xMoney’s backend securely handles all sensitive payment data. This approach reflects the shared vision between both companies for payments that are “instant, secure, and effortless – across every currency, app, and region.”

Beyond traditional payment methods, the partnership positions Domino’s for Web3 readiness through xMoney’s upgraded fiat-checkout system that enables cryptocurrency payment solutions. The initial implementation will prioritize currencies with lightning-fast confirmation times, specifically mentioning USDC’s efficient processing on the Sui blockchain. This strategic approach ensures a smooth, customer-friendly experience while introducing cryptocurrency payments to mainstream pizza consumers.

The integration of both fiat and crypto payments through a single, embeddable interface represents a significant advancement in payment technology convergence. As Gregorios Siourounis, Co-founder & CEO of xMoney, noted: “The best innovations are the ones people barely notice, because they just work. With xMoney powering payments for Domino’s, customers get faster checkouts, stronger security, and a smoother experience every time they order.” This seamless integration of traditional and digital asset payments demonstrates how established brands can adopt blockchain technology without disrupting customer experience.

The Cyprus launch serves as the proving ground for what both companies envision as a continent-wide rollout across Domino’s European locations. With what the press release describes as “an already robust pipeline of additional Domino’s locations locked in and ready to join the revolution,” the partnership signals xMoney’s strategic expansion across European markets. This expansion path demonstrates how payment innovations can scale from regional testing to widespread implementation when backed by proven technology and regulatory compliance.

For xMoney, the Domino’s partnership represents a significant milestone in its broader adoption strategy, particularly for its native XMN token, which is now trading on major exchanges including Kraken, KuCoin, MEXC, Bitvavo, and Bluefin. The integration of XMN into xMoney’s licensed and regulated payment infrastructure creates additional utility for the token while providing merchants and consumers with lightning-fast, trustworthy transactions underpinned by full regulatory transparency.

The collaboration between a household name like Domino’s and an innovative payments company like xMoney represents a tangible step toward mass adoption of blockchain technology in everyday commerce. As more Domino’s locations adopt xMoney’s payments technology, the ability for both crypto and fiat payments to be accepted by global brands will continue to increase, ultimately paving the way for blockchain technology to become embedded within routine consumer transactions worldwide.