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Major brands like the NBA, NFL, and Disney are turning to digital merchandise as a strategy to boost fan engagement and revenue. Dapper Labs VP Ridhima Kahn explains how blockchain-powered collectibles mitigate risks from volatile physical goods costs. Tradable highlights and NFTs are reshaping how franchises connect with their audiences.
- Brands like NBA, NFL, and Disney are adopting digital collectibles to offset volatile physical goods costs.
- Dapper Labs' Flow blockchain enables tradable highlights (e.g., 'LeBron Dunk') and commemorative NFTs.
- Digital merch is seen as a stable revenue stream and a tool for deeper fan engagement.
📎 Related coverage from: cointelegraph.com