Coinbase Launches ‘Everything App’ with Social Trading & Tokenization

Positioned as a rebrand of Coinbase Wallet, the Base app is built on what the company describes as a ‘fully tokenized model.’ This foundational principle allows users to earn rewards across four key activities: social interaction, trading, payments, and discovering new applications within the ecosystem. Coinbase’s stated vision is to put value directly into users’ hands, creating a market where ‘everyone shares in the upside’ and traders can support emerging builders and creators. The core of this experience is the ‘For You’ feed, a social timeline that doubles as a monetizable marketplace.

Constructed on open protocols like Zora and Farcaster, the feed enables users to discover creators, trending tokens, viral content, and new communities. Crucially, every item displayed—whether a post, a creator’s profile, or highlighted content—is tokenized. This design allows individuals to trade associated assets directly from the posts they view, seamlessly integrating financial activity with social browsing. The platform further simplifies market navigation by letting users follow top traders and track trends based on key metrics like market capitalization, liquidity, and trading volume.

Coinbase has explicitly designed the Base app to demystify trading by removing the perceived complexity of traditional exchanges. Trading functionality is embedded directly into the social feed, offering access to a range of assets including major cryptocurrencies, ecosystem-specific tokens, tokenized equities, and perpetual futures. This integration aims to lower barriers to entry, making financial markets more accessible within a familiar social media interface.

Beyond trading, the platform introduces multiple avenues for users to earn. These include profiting from content interaction, collecting a share of transaction fees generated when others trade based on a user’s posts, and accruing interest on held assets such as the stablecoin USDC. A significant operational feature is the instant settlement of all earnings to user wallets, eliminating minimum payout thresholds and processing delays. To accelerate user adoption, Coinbase is offering limited-time USDC rewards to new individuals who onboard to the platform.

The launch of the ‘Everything app’ marks a new chapter for Coinbase’s ecosystem, expanding its reach far beyond a simple cryptocurrency exchange. By consolidating social features, trading, and payments, the company is positioning itself at the intersection of Web3 social finance (SocialFi) and mainstream digital asset adoption. The app’s availability in more than 140 countries from its initial beta phase indicates a aggressive global rollout strategy.

Looking ahead, Coinbase has confirmed plans to further broaden the platform’s scope by introducing stock trading and prediction markets. This move signals an intent to compete in the broader retail investment and speculative trading arenas, potentially capturing users seeking a unified platform for both traditional and crypto-native assets. The success of this integrated, tokenized model could redefine how value is created and shared in digital communities, making Coinbase’s Base app a significant development to watch in the evolving landscape of fintech and cryptocurrency.