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Ethereum NFT collection Chimpers is bridging the digital and physical worlds with a new line of plush keychain collectibles. Partnering with IP incubator 223, the brand aims to deepen fan engagement through tangible products tied to digital experiences.
- Chimpers partners with 223 to launch plush keychain blind boxes with embedded NFC tech for digital perks.
- The brand targets mainstream growth, inspired by Pudgy Penguins' $10M+ toy sales success.
- NFT holders get presale access, and purchases can be made with crypto or fiat currency.
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