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Cardano, a leading blockchain platform, faces a unique challenge beyond technology—marketing. Tim Harrison, Executive VP at Input Output, highlights the need for smarter, community-aligned strategies to drive real growth and adoption.
- Cardano's marketing challenge isn't about lack of progress but visibility, requiring smarter, community-driven strategies.
- Key features like Extended UTXO (eUTXO) and liquid staking set Cardano apart, but real-world usage remains critical.
- Tim Harrison advocates for deep research, strategic partnerships, and a unified narrative to boost Cardano's adoption.
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Other Tags: Blockchain, DeFi, Input Output