Introduction
As it approaches a landmark 15th anniversary, cryptocurrency exchange BTCC is leveraging record 2025 performance—$3.7 trillion in trading volume and 11 million users—to fuel an ambitious strategic pivot. The Lithuania-based platform is shifting focus toward AI-powered trading tools and a major expansion of its real-world asset (RWA) offerings, aiming to translate its extensive operational experience into next-generation products for a rapidly evolving market.
Key Points
- Tokenized real-world asset trading volume grew 18-fold in 2025, reaching $22.7 billion in Q4.
- BTCC partnered with NBA All-Star Jaren Jackson Jr. as its first global brand ambassador, bridging sports and crypto communities.
- The exchange will launch a next-generation trading platform covering derivatives, spot markets, and multi-asset matching engines in 2026.
Record 2025 Performance and Market Dominance
BTCC’s 2025 financial results underscore its position as a dominant force in the crypto exchange landscape. The platform reported a staggering $3.7 trillion in total trading volume for the year. This figure was driven overwhelmingly by derivatives, with futures volume accounting for $3.27 trillion, complemented by $431 billion in spot trading. This performance coincided with a 60% year-over-year surge in its global user base, which now stands at 11 million registered users across more than 100 countries.
Beyond traditional crypto trading, the exchange recorded explosive growth in the tokenized real-world asset (RWA) sector. Quarterly RWA trading volumes skyrocketed from $1.2 billion in the first quarter to $22.7 billion by the fourth quarter, representing an 18-fold increase over the year. Total tokenized futures volume for 2025 reached $53.1 billion, signaling strong institutional and retail interest in this emerging asset class. Throughout this period of rapid growth, BTCC maintained its commitment to transparency, publishing monthly Proof of Reserves (PoR) reports that consistently showed reserves exceeding 100% of customer liabilities.
Global Brand Building and Strategic Partnerships
BTCC’s 2025 strategy extended beyond financial metrics to include significant investments in global community engagement and brand visibility. The exchange participated in major industry conferences like TOKEN2049 in Dubai and Singapore, while also hosting its own events such as a Summer Festival in Tokyo and an MVP Night during Taipei Blockchain Week. Its sponsorship of the Red Eagle Foundation’s charity golf events helped raise over $100,000, blending commercial objectives with philanthropic outreach.
The most high-profile brand initiative was the partnership with NBA All-Star and two-time Defensive Player of the Year Jaren Jackson Jr., who became BTCC’s first global brand ambassador. This collaboration, as noted in the company’s statement, aims to bridge the sports and cryptocurrency communities by highlighting Jackson’s multifaceted identity as an elite athlete, music producer, and crypto trader. The exchange’s efforts were recognized with industry accolades, including the Best Centralized Exchange (Community Choice) award from BeInCrypto.
The 2026 Roadmap: AI, RWAs, and Platform Evolution
Building on 15 years of operational history, BTCC has outlined three core strategic priorities for 2026. The first is the integration of artificial intelligence across its trading ecosystem. According to Product Manager Marcus Chen, the focus is on ‘building what traders need for where markets are heading.’ The AI-powered features will target both risk management and trade execution optimization, designed to serve professional traders and mainstream users alike.
The second priority is a significant expansion of its real-world asset offerings. Capitalizing on the 18-fold volume growth seen in 2025, BTCC plans to broaden its RWA product suite with additional asset classes and new trading pairs. This move aligns with a broader industry trend toward tokenizing traditional financial instruments. The third pillar involves launching a next-generation trading platform that will encompass derivatives, spot markets, and multi-asset matching engines. This comprehensive system will be accompanied by a new wealth management feature offering diversified investment strategies tailored to different risk profiles.
‘The real risk isn’t change but standing still,’ stated Marcus Chen, encapsulating the exchange’s forward-looking philosophy. As BTCC enters its 15th year, the data from 2025 provides a formidable foundation. The challenge for 2026 will be executing its ambitious technological and product roadmap to maintain momentum in an increasingly competitive and sophisticated cryptocurrency market.
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