Adidas has partnered with FIFA Rivals, the new arcade-style mobile football game, to bring exclusive digital content to players. The collaboration includes digital kits, boots, and a training facility, blending real-world football culture with gaming. This marks a significant step in brand integration within blockchain-powered gaming.
- Adidas and FIFA Rivals collaborate on exclusive digital items, including kits and boots tied to real-world releases.
- FIFA Rivals features blockchain-powered asset ownership, enabling players to trade digital collectibles securely.
- The game launches globally on June 12th, blending arcade-style gameplay with FIFA authenticity and adidas branding.
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